Vintage Sinclair Dinoland Souvenir, "Brontosaurus"--1964

Description

This is a Vintage Sinclair "Dinoland" Souvenir from the 1964/1965 World's Fair, which was held at the Flushing Meadows grounds in Queens, New York. It is a  "Brontosaurus" (now known as an Apatosaurus) plastic model made from a Mold-A-Rama machine.
The Sinclair Oil Company used the dinosaur image as a logo for the business by 1930, and they named the mascot "Dino" (Dye-noh) and trademarked him in 1932. The "Dinoland" was a display enclosure from the Sinclair Oil Company, with 9 life-size fiberglass dinosaur replicas, two of which were minimally animated (The T-Rex and the Brontosaurus). The exhibition of dinosaurs then toured around the country,  after the fair closed. At the time, the cost was a mere 25 cents(!) for a child to make a toy replica using these Mold-A-Rama Machines.
COLLECTORS, please NOTE: The molded toys were made from one of the "Mold-A-Rama" machines -- a make-your-own toy dinosaur station at the fair. Research sites report that they would also have a "New York World's Fair 1964/1965" marking on their base.
This toy displayed does NOT have that marking, but does say "Brontosaurus, Sinclair Dino Land". The literature notes that the toys were still made via the Mold-A-Rama process, on and offsite during, and a bit after, the closing of the fair. The website: http://nywf64.com/sinclair06.shtml, shows the enclosure from 1964.
The displayed toy is clean and undamaged, the base is intact and shows the extrusion hole common to the injection molding process. The printing is intact and is not doubled nor misaligned. The photos show the toy at various angles and backgrounds; because of the light, the color seems to shift from Kelly green to a light floral. But, the color is consistent--there are no stains, no spotting, no blotches on the Dino.
The toy measures  9  x  4 1/2  x  1 1/2 inches.
This is an excellent souvenir full of nostalgia that showcased corporate marketing on a national stage from a momentous point history when petroleum use was at the height.Add this to any fair or dino collection, or even  make it part of a child's play set. Enjoy.
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